Creating Successful Influencer Brand Partnerships that Work: 5 Easy Steps When attention spans are shorter than a TikTok video, influencer brand partnerships are hooks you need to sustain audience focus. This is the secret sauce your brand needs to stand out. You can count on this powerful marketing pillar to gain brand visibility and consumer trust.It works for a startup brand looking to make a splash and even a big brand wanting a fresh look. At Pulse Marketing, we have teamed up with several businesses to set up viral influencer brand partnerships. So, if you want a total game-changing marketing strategy, here are five simple steps to build brand partnerships that actually work!