How to create a good catalog
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How to create a good product catalog
Catalog quality impacts the customer journey
A good catalog re-present how good your e-commerce website is. A catalog can cost you losing customers and potential leads. The customer journey from the time they land on the website, to the final checkout all depends on the catalogs quality of the website.
The product catalog acts as a tool in helping you get sales. It is an effective way of showcasing your products well and acquiring a good customer baseline. This is why your catalog must be visually appealing. A catalog is a combination of various things like descriptions and good images.
Simple page title: The page title should be simple, unique & yet meaningful. By giving more or too little information, you may lose a customer. A page title should consist of the product name, variations like color or size, and quantity. These details add more meaning to the products and will help get the specific customer interested in your or the same category of product.
Informative product descriptions: Product descriptions are a great way to demonstrate the features of the products on display. Unlike the title, you can make the product description as descriptive as possible. It includes information like dimensions, units, material, warranty information, etc.
Product images: Online customers do not have the liberty of touch or feel the product before buying. Images are the only way one can see the product. Therefore it is important to have high-quality and sharp images.
Amazon’s site is designed in a way to be extremely user-friendly. So all you have to do is list your products on Amazon and start selling them online with keeping all the factors of listing the catalog efficiently.
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