SEO, or Search Engine Optimization, is the practice of increasing the quality and quantity of website traffic by improving the ranking of a website on search engines. This is typically done through a combination of on-page and off-page tactics, such as keyword research and analysis, content optimization, link building, and technical SEO. By improving the visibility of a website on search engines like Google, businesses can attract more qualified leads and drive more sales. Do you have any specific questions about SEO or digital marketing?