Digital Marketing Strategy in Lagos: Common Pitfalls to Avoid What do you know about Lagos aside from its yellow buses? Do you know it has the largest business hub in Africa? However, these businesses make mistakes when promoting their brands. These errors cost time, money, and reputation. Hence, a strong digital marketing strategy in Lagos demands precision. Even with a good product and an exceptional service, missteps can easily impede success. At Pulse Marketing, we are specialists in the Lagos digital marketing ecosystem. That is why we put this article together to show you the common pitfalls to avoid.